Digital Marketing Essentials


Upgrade your skills to a new level with DIGITAL MARKETING essentials 

World Class Certification

Anyone who understands the importance of staying relevant; who knows the game has changed – and won’t stop changing anytime soon. Digital has transformed customers’ behaviour too, so an understanding of key digital concepts is essential in reaching, engaging and retaining them. 

Digital Marketing Professional Network of Companies

Join over 165,000 members around the world, working for some of the world’s top companies

Time to become DIGITALLY SAVVY and REINVENT yourself

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.



Anyone who knows there’s a bigger game out there and wants in.

Experienced professionals who’ve taken their vision as far as they can go without digital skills – and plan to fix that.

Entrepreneurs who want to be more entrepreneurial.

Talented people who know that Certification makes doors open.

Sales, Finance or HR professionals

Inspired career changers

What will I LEARN?

White-hot thought and practice. Tactics and techniques to make your business goals actionable. How to equip your team with digital superpowers.

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Websites and Email

The User Experience (UX) is all about bringing people where you want them to go – right to the relevant page – so we take you through the basics of good, simple but effective web design.

Social Customer Service

Here you also get tactics, techniques, approaches, best practices and a full bag of customer friendly digital tricks. Social media gives you power to manage your brand like never before!

Challenges and Risks

This module covers data protection, cyber-security, identity theft, malware and hacking. Also, the less definable but equally disruptive reputational issues that social exposes us to.

The Digital Mindset

Here we look at S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).

Social Media & Social Selling

Platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat and explore what each is best at, and how brands look, feel and behave differently across the platforms.

Foundations of Digital

Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touchpoints, digital disruption and transformation.

Additional Information & FAQ's


Where will my qualification be recognised?

The Digital Marketing Institute is the global certification standard for digital marketing and selling.


We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.

Is this digital marketing course technical?

In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital technology.


You will learn how digital is applied within a business, which digital channels to use and you will understand the commercial aspect of online marketing.

How is the digital marketing essentials course


The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. 

The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam. 

Who should take this digital marketing course?

It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels.


The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.

Digital Marketing Professional Network of Companies

Join over 165,000 members around the world, working for some of the world’s top companies