Certified Digital and Social Selling Specialist
Get ahead of the curve with the latest and most up-to-date digital and social selling skills needed to flourish in the digital economy of today. Designed to be a complete tool kit for B2B sales reps, develop a new skillset and practically explore a new area of selling. Focusing on a clear delivery of value as a return on investment of both time and resource, the specialist certification is recommended for Salespeople, Consultants, Business Development Executives and Managers of all levels. It has been designed to equip sales professionals with the best social selling techniques, tools and knowledge to integrate digital into sales processes, boost engagement and increase conversions.
This program consist of five modules and upon completion of this course you will understand how to find, attract and engage prospects through social, content and an existing network. What’s more, you will benefit from selling techniques and tools to better nurture, achieve faster conversion rates and maintain post sale contact to both upsell further.
Fundamentals of Social Selling
This module will help you understand social selling, how it has transformed the sales process, and how you can leverage tools and techniques to become a prolific social seller. You will understand the difference between traditional and social selling methods and the benefits that can be gained from adopting a social selling approach to your current sales activities.
Finding and Targeting Prospects
This module will enable you to build accurate personas for the sectors you are focused on. By monitoring online conversations and digital behavior, you will stay informed and be able to leverage your network to inform more contextual and personalized engagement with your target prospects.
This module enables you to understand the drivers and identify relevant content for the buyer community. You will be able to find, create (where required), add valuable insights and match the optimal content with the right channels to nurture leads and maximize your chances of success.
This module will enable you to understand buyers' needs and motivations through their behavior online. You will understand the role of curation and be able to add value to content so that you present yourself as a trusted business advisor and build deeper engagement with buyers.
Closing and Retaining
This module will enable you to strengthen relationships, encourage direct engagement and increase conversions by both increasing lead velocity and maximizing the probability of conversion. You will also learn how to take the opportunity to cross and up-sell when it presents as well as how to build a deeper post-sale relationship with customers using social.