Higher Certificate in Marketing Management
This programme aims to equip learners with the necessary skills for implementing marketing strategies associated with an entry level marketing job.
NQF Level 5
SAQA - 97586
WHY study towards a Higher Certificate in Marketing Management?
The purpose of this qualification is to provide students with the basic introductory knowledge, cognitive and conceptual tools and practical techniques applicable to the field of Marketing Management. Emphasis is placed on the general areas and principles that guide and form the foundation of marketing practice. Coupled with the principles, techniques, methods and strategies employed in the organisation, the learner will be able to build fundamental competence in the marketing field.
What CAREER PATH's can I choose after completing this QUALIFICATION?
The programme comprises 6 modules, students attempt three (3) modules per semester.
Principles of Marketing
Business Information Systems
Customer Relationship Marketing
Utilise technology to communicate and market effectively.
Evaluate, apply and intergrate marketing knowledge and skills and general business principles to real life situations taking into account societal, ethical and cultural considerations.
Gather and manage marketing information appropriately in alignment to business objectives and sustainability of the business.
Understand and analyse contemporary marketing information and evaluate the potential future outcomes of marketing management decisions.
A National Senior Certificate with a minimum Higher Certificate admission or a relevant NQF4 Qualification or Equivalent