Postgraduate Diploma In Digital Marketing

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The purpose of the Post Graduate Diploma in Digital Marketing qualification seeks to impart knowledge and skills focusing on the design, build, management and measure of effective digital marketing campaigns

NQF Level 8

DISTANCE LEARNING

SAQA - 117087

Fulfilled By

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WHY study towards a Postgraduate Diploma in Digital Marketing?

The purpose of the Post Graduate Diploma in Digital Marketing qualification seeks to impart knowledge and skills focusing on the design, build, management and measure of effective digital marketing campaigns that comprise the core skills of digital marketing, social media, online Public Relations, paid and organic search and measurement programmes. Digital Marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time which is increasingly online.

What CAREER PATH's can I choose after completing this QUALIFICATION?

Digital Marketing Management

Search Engine Optimisation

Marketing Management

Search Marketing Specialist

Marketing Consultant

Advertising

Programme STRUCTURE

SEMESTER 1

SEMESTER 2

Digital Marketing
Information and Knowledge Management
Leading Digital Business Transformation

Developing Digital Marketing Channels
Social Media Marketing Strategies
Business Research

Course OUTCOMES

Assess the impact of digital technologies on the marketing function.
Discuss the strategic benefits and implementation of digital marketing and multi- channel marketing.
Effectively implement information systems to achieve business objectives and goals.
Develop strategies using information systems to harness a competitive edge in digital marketing.
Understand the terms and tools used to measure and improve digital market effectiveness
Develop an appropriate process to collect metrics for digital marketing effectiveness
Assess strategies for developing and organising social media content for digital marketing campaigns
Examine the impact of social entertainment on digital marketing strategies.

ADMISSION requirements

An appropriate bachelor’s degree or Advanced Diploma or equivalent qualification, and two years of managerial work experience.