top of page

Professional Diploma in Search marketing


OPTIMISE your reach with strategic SEARCH MARKETING

World Class Certification

Develop true Search Marketing expertise by learning Search Engine Optimization, Paid Search and digital display advertising from Industry Skills Experts. Get the latest platform knowledge and strategies including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.

Digital Marketing Professional Network of Companies

Join over 165,000 members around the world, working for some of the world’s top companies

From SEO to ANALYTICS, it is all about knowing where and how to be found.

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry-aligned and offers the opportunity to earn a globally recognized professional certification. This dynamic online Diploma in Digital Strategy & Planning course covers topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. 

Search marketing.png


Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
Entrepreneurs who want to be more entrepreneurial
Inspired career changers
Talented people who know that Certification makes doors open

What will I LEARN?

Create a powerful and dynamic digital strategy, see it manifest into real world, driving business-changing actions.

Using Digital Gadget

Introduction to Search Marketing

Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales.

SEO Content

Understand the importance of content and the technical aspects of page optimization. Develop audience personas, conduct informed keyword research and create strategic content campaigns.

SEO Workshop

Understand relevant laws and guidelines, including privacy and data protection laws that pertain to the different aspects of SEO. Optimize your strategy and use these insights to tweak your strategy where needed.

Paid Search

This module introduces the key concepts of PPC advertising how to set up an account, interact with the interface and understand the AdWords hierarchy.

Display Advertising

Master key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

Analytics with Google Analytics

Discover and master how to set up and configure Google Analytics and install Google Analytics tracking code to gain insights about the website’s traffic and audience.

Strategy & Planning

Be guided in your transition from a traditional to a digital strategy and empower you to mentor coach and lead your team in their digital marketing activities. Learn how to bridge the gap between marketing and sales and act as a social leader.

SEO Set up

Get introduced to the key concepts, how search engines work and the key components of Search Engine Results and discover the free and paid tools you can use in your SEO activities

Additional Information & FAQ's


Do I need to have a marketing background?

Anyone can apply for a Certification in Search Marketing.

A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. 

Will my digital marketing qualification be recognised?

DMI qualifications are world-class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

How is the Search Marketing Certificate assessed?

Certified Search Marketing Professional is assessed by one two hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Who should take this course?

Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification

Digital Marketing Professional Network of Companies

Join over 165,000 members around the world, working for some of the world’s top companies

bottom of page