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Professional Diploma in Social Media Marketing



World Class Certification

Develop true expertise with our Specialist focused Social Media Course. Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat.

Digital Marketing Professional Network of Companies

Join over 165,000 members around the world, working for some of the world’s top companies

Join over 165,000 members around the world, working for some of the world’s top companies

An IN-DEMAND digital marketing DISCIPLINE

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry-aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.

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This SOCIAL MEDIA SPECIALIST programme is aimed at:

Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore 
Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that 
Entrepreneurs who want to be more entrepreneurial 
Those who realise specialisation gives you a real, sharp, tangible competitive edge -with which to slice through the competition 
Inspired career changers 
Talented people who know that Certification makes doors open

What will I LEARN?

With 10 modules focused on every aspect of social media marketing, this specialist discipline is the most comprehensive Social Media Course available anywhere.

Social Media Specialist

Social Research

This module will introduce you to the key social media concepts and equip you with the tools and techniques required to discover everything about your audience, competitors, cultural and industry trends.

Facebook, Instagram and Pinterest

The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed.


This module will introduce you to the platform and show you how to use features, understand the unique advertising features and content formats, best practices and CEO like strategies.

Social Apps

Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively.  Understand how to advertise on the apps that suit your brand and how to manage content to make the most of everything you post

Social Customer Service

This module examines the customer experience. and focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is.


This module equips you with the knowledge of how Twitter operates, the value it represents for businesses as a marketing and promotion platform. It will also teach you how to target specific demographics when building your following.

YouTube & Social Video

This module will introduce you to the concept of social video marketing and its growing importance for today’s online consumers. Learn how to leverage the creative life cycle for audience development and advertising.

Social Commerce and Affiliate Marketing

Explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last.

Social Content

This module covers the various content formats across platforms, the power and practice of scheduling content. Putting the right content in front of the right people is no longer a shot in the dark! 

Social Strategy

Devise an all-encompassing social media strategy using the PROPEL strategy model.  Dive into setting objectives and social KPIs, so you put your money in the places that work.

Additional Information & FAQ's


Do I need to have a marketing background?

A background in a related discipline is not required – the aim of the online digital and social media course is to allow you to learn everything you need to know about Social marketing and to kickstart a new and exciting career.


You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a Social media marketing certification.

What will I accomplish after completing this certification?

Certified professionals will gain the knowledge and skills needed to produce innovative and creative social media strategies that resonate and convert for companies of any size.


An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.

How is the Social Media Marketing Certificate assessed?

The Specialist Certificate in Social Media Marketing is assessed by one two hour exam. These are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Why should I earn this certification?

This will provide you with practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.

A specialist certification, it focuses on the planning, implementation and measurement of your social media strategy. Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks.

Digital Marketing Professional Network of Companies

Join over 165,000 members around the world, working for some of the world’s top companies

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